The Business of The NBA 

The LeBron James Show

Is LaBron James the Next Jordan? Read the news report and chime in. Should Congress step in and block high school athletes from playing in the pros? Are they mature enough or a public relations time bomb for the teams and leagues that allow them to play.

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James' NBA debut draws top ratings


Associated Press

BRISTOL, Conn. -- The NBA debut of Cleveland's LeBron James was a ratings hit for ESPN.

The Cavaliers' game against Sacramento on Wednesday night earned a 2.8 rating for the cable network, which is the equivalent of 2.49 million households. That rating is higher than all but one of the network's 69 regular-season games last season. James scored 25 points but the Cavaliers lost 106-92.

The game was the second half of a doubleheader. The first game -- Orlando at New York -- had a 1.9 rating. The doubleheader averaged a 2.3 rating, or two million households, 44 percent higher than the 1.6 for the doubleheader that launched ESPN's coverage last season.

The only game last season that topped the Cleveland-Sacramento rating was the first meeting between Shaquille O'Neal of the Los Angeles Lakers and Yao Ming of the Houston Rockets on Jan. 17, which earned a 3.8.


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